| Job Score for Direct Marketers/ITA applications |
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| Key Advantages: |
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Find & retain right customers |
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Better segmentation by preferences/behavior |
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Create better marketing lists |
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Make profitable acquisitions |
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| Direct marketing companies are experts at bringing together numerous data sources to target and segment prospects. Job Security Score can dramatically improve your precision targeting and segmentation models by giving you and your clients critical insights into differences in lifestyle, habits, purchasing behavior and preferences of your customers and prospects because of the differences in their job security levels. |
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| People with low job security or those who face unemployment have different financial, social and psychological situations compared to those who have higher job security or those who do not lose jobs. Therefore people with low job security or those who face unemployment have different purchasing, investment and financial preferences and behaviors which are captured by Job Security Score thereby making it an important tool for direct marketers in creating more effective prospect lists and mailing lists. With invitation-to-apply offers that have either an explicit or implicit credit component, Job Security Score is an ideal way to distinguish consumers from each other in a way that is consistent with your business goals. |
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| For businesses who are looking for a way to tailor their message to their existing customer base, Job Security Score allows you to understand each customer’s place in today’s shifting economy and gain insight into their future needs and risks, allowing you to optimize your message to them. |
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| Additionally, Job Security Score is ideal for ranking potential recipients of your direct marketing message which allows you to make more effective use of campaign budgets and delivery capacity. |
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| To find out how you can incorporate Job Security Score into your businesses’ credit decisions and put Scorelogix’s advanced research and cutting-edge risk-scoring model to work for you, call to speak with a Scorelogix unemployment risk expert at (302) 328-1210. |
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